MossAway Victoria
Industry: Property Maintenance
Company Size: 5-10 employees
Professional roof cleaning and moss removal service specializing in residential and commercial properties.
Multiple Service Projects
Delivered a comprehensive suite of digital solutions for MossAway Victoria, including their custom CMS website, specialized quoting tools for window cleaning project evaluation, and customer journey automation systems. These integrated solutions helped streamline operations while enhancing the customer experience across multiple touchpoints.
Technologies Used
Project Challenges
- Designing a visually engaging site that appeals to residential and commercial property owners
- Implementing effective SEO strategies for a local service business
- Creating a custom CMS solution that's easy for non-technical staff to use
- Optimizing image-heavy content for fast loading on mobile devices
- Differentiating the Victoria franchise from the parent company while maintaining brand consistency
Solution
Developed a modern, responsive website using Astro and Svelte with TailwindCSS for styling. Created a custom lightweight CMS solution to allow easy content updates without requiring technical knowledge. Implemented AI-generated monster images for engaging visual content. Optimized the site for local SEO with structured data, location-specific content, and performance optimizations.
Outcome
The website successfully ranked organically on Google for targeted local keywords, generating a steady stream of qualified leads for the business. Despite the eventual sale of MossAway Victoria, the website proved highly effective during its operation, serving as a powerful marketing tool that converted visitors into customers through its compelling content and streamlined contact process.
Project Gallery
Screenshots shown for demonstration purposes